Cut-Through Communications

for enterprises, small businesses, not-for-profits, B2B, and technology brands.

Mylan cut through communications


Media relations

Media relations

Proactive and reactive press office management based on strong local relationships

Crisis communications

Crisis communications

Strategic communications during crises, and forward planning for potential risks

Content development

Content development

Fast turn-around of high-quality blogs, social media content, corporate bios, website content and more

Media training

Media training

Half-day training sessions to ensure spokespeople take control of the interview

Thought leadership

Thought leadership

Generating cut-through with unique thought leadership messaging and press office activities

Corporate profiling

Corporate profiling

Strategic positioning of industry experts to boost their reputation and industry rapport


Mylan has been a great partner for our Australia BU, providing seamless support to our end to end PR requirements. Mylan understands our business needs and never hesitates to go the extra mile to huddle and strategise on new ways to increase brand awareness, plan and provide consultation to deep dive into campaigns and results. The experience in working with Mylan has been exceptional and she is definitely my go-to for PR in AU.

Dayna Leng

Head of Marketing & PR, APAC, GBG

I've worked with many people through my career; Mylan is one of the most intelligent, honest, effective people I've ever met. When we needed a business partner to help expand our PR and communications efforts, we chose Mylan. The best thing about her team is that they function seamlessly as an extension of Avertro. She understands our industry, and knows exactly how we like to collaborate. Mylan actively ensures we can consistently reach our audience effectively and in an engaging manner. At Avertro, we've been working with Vu Consulting for some time. Our ability to garner coverage in the public domain is tangible evidence that our partnership with Mylan and her team works.

Ian Yip

CEO, Avertro

We are so grateful for the wonderful support Vu Consulting has given us. As a small but incredibly busy community legal centre, communications and PR is an area we have struggled with but in the last few months we’ve done more media than we have done in years. This is all thanks to the help of Mylan, Caroline and the team at Vu Consulting. Their professional approach, expertise and willingness to so generously give their time is greatly appreciated, as is their patience with me as I’ve gone through the learning curve of engaging with media! I have no hesitation recommending Vu Consulting to any business or NFP needing help with comms and PR.

Gregory Rohan

Director, IARC

As a Domestic Violence charity, we have greatly benefited from working with Vu Consulting. The professional team took the time to understand deeply what we wanted to achieve and worked with our organisation to develop a campaign that exceeded our expectations. After only a short period of working together, through their unique approach Mylan and her team instantly won our trust and respect. They're professional, quick to respond to the news and have in-depth knowledge in the media and charity spaces. Their positive working relationship made it an impressive experience. Through working with the team, Zen Tea Lounge Foundation received multiple pieces of coverage in the media, including articles and podcasts across the education, not-for-profit, business and parenting spaces. We would not hesitate to recommend Vu Consulting.

Amy Nguyen

Founder, Zen Tea Lounge Foundation

Vu Consulting was largely instrumental in helping Women of Colour Australia (WoCA) achieve widespread media coverage, specifically within top tier media outlets for its inaugural Women of Colour in the Workplace Survey report. We are deeply grateful for their continued PR support and service. A very special mention to Caroline La Rose, she is WoC power personified. Much love and respect and appreciation to our C!

Brenda Gaddi

Women of Colour (WoCA) Australia, Founder and Managing Director

Mylan and the rest of her team at Vu Consulting have been a wonderful support to the social enterprise I've founded, Welcome Merchant. We started working with them less than a month ago and we've already seen some wonderful results - at least 4 media articles about our upcoming events. Mylan's very professional, easy to communicate with and is genuinely a good person. Thank you Mylan!

Marjorie Tenchavez

Founder, Welcome Merchant

An absolute stand out! Mylan smashed our PR objectives in an incredibly specialised niche B2B space. She was very quick to align with our business objectives, very responsive and went above and beyond to help us out when it was clear that media deadlines were at risk. Highly recommend her work. We are certainly happy (and repeat) clients of hers!

Amanda Siqueira

CEO and Co-Founder, VAPAR

I'm so happy that I have a very strong team who are supporting my small social enterprise now. To be honest, I was lost and I couldn't look after SalamaTea House marketing anymore because I had too much on my plate. Since Amy and the team have been supporting me it has changed a lot and I feel so much better and can focus more on other things at the cafe. The SalamaTea House team and I are so lucky to have the Vu Consulting team to support us. I am looking forward to meeting you all in person and if any time you come to Melbourne you should definitely come to our cafe so I could host you with our delicious food.

Hamed Allahyari

Owner, Sunshine Cafe and SalamaTea House

All Together Now worked with Vu Consulting to launch a research report, and we were so impressed with their work! Vu picked up the nuances of the issue we work on very quickly, and drafted a media release and other PR material that required almost no reworking from us. Vu also successfully landed 70+ media mentions within 24 hours of the media release. They are very proactive and easy to work with, very highly recommended!

Priscilla Brice

Managing Director, All Together Now

We were on the front covers of the popular local papers Wentworth Courier, Mosman Daily and North Shore Times. As a hyperlocal business, this kind of opportunity really helps our startup break out to our local audience - all thanks to Mylan and her team's amazing work! Vu Consulting is as it says, cut-through PR. Mylan is strategic and focused. She was able to take in all the information we have and provide strategic direction and execution to present us in the media. In the fast-paced news world, the team is well aware of news and contents that are relevant to us and provide opportunities to shine a spotlight on what we do, but also help us be a voice for environmental issues, gender equality and diversity. We enjoyed working with Mylan and her team a lot, and look forward to working with them again in the near future!

Danling Xiao and Anett Petrovics

Co-Founders, ReCo